Mobile solutions companies

Search Engine Optimization Expectations

22nd, 2010

As seasoned online marketers we understand that setting the right expectations to our clients is key when building a profitable relation for both our clients and us. This is why when we were approached two months ago by a company wanting to market their website for a highly competitive keyword, we were reluctant to offer short-term promises of results that are typically unrealistic to achieve. We explained to our client the complexities of the online enviorement and set the right expectations.

Regardless of this, we surprised our client by over-achieving by far our initial estimates of ranking and time to achieve the positions we promised to them. In a record time of only 15 days we were able to place our client on Top 10 positions in all major search engines and to this date the positions remain. Traffic has dramatically increased for our client. Setting the right expectations and being experts at what we do, we were able to over-achieve, over-deliver.

Tags: google, marketing, seo
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Expect more retailers to shift budgets to mobile in 2010

22nd, 2010

Experian’s PriceGrabber.com rolled out an iPad application designed to let shoppers search, find and buy millions of products in more than 25 categories with the tap of a finger. Please click here to read the original article.

price-grabber-ipad Shoppers looking for help with a gift purchase can turn to the application’s gift suggestion tool. Shoppers receive gift suggestions with specifications based on price or category.

Mobile Commerce Daily’s Giselle Tsirulnik interviewed Barbary Brunner, chief marketing officer at PriceGrabber.com. Here is what he said:

What is the strategy behind the app?
I know very few people who don’t feel strapped for time these days, and we hear regularly from folks who are just looking for ways to be more efficient and informed in finding the best deals on the products they need and want.

The Internet offers an overwhelming and sometimes confusing wealth of information and shopping opportunities.

At PriceGrabber we’re dedicated to using the latest in technology to help people research and shop on-the-go while feeling assured that they are getting the most relevant information to help them make smart purchase decisions.

The iPad provides a great platform for a rich and robust anytime anywhere consumer shopping experience and this app is a key component of our mobile strategy.

Why is the iPad demographic ideal for who PriceGrabber is targeting?
PriceGrabber has a loyal audience that reaches across many demographic groups and we are committed to giving them a great shopping experience on a variety of device platforms including the desktop one we’ve been providing for more than 10 years.

We do have a long history and strong following in the technology early adopter community.

Being one of the first companies to break ground with a product offering designed for the iPad was our opportunity to do something really cutting-edge for that audience as well as a whole host of new users who love what Apple handheld technology brings to user product experience.

What commerce functionality does the app have?
The PriceGrabber iPad application allows consumers to search a regularly updated database of millions of products from more than 11,000 merchants, conduct comprehensive product research by reading full product reviews, search for gift ideas using the gift suggestion tool, view enlarged product images thanks to the larger format iPad screen, create a list of their favorite products and follow through with a purchase of selected items while on-the-go.

Posted in Mobile Apps, Mobile Marketing | No Comments »

600,000 iPads sold on Saturday!

5th, 2010

alg_ipad As reported by MobileMarketingWatch.com an amazing number of iPads were sold!. Mobile marketers interested in capitalizing on the advertising potential of the iPad won’t have to wait long for the long awaited Apple tablet to saturate the market. This past weekend may have already done the job. Piper Jaffray estimates that Apple sold between 600,000 and 700,000 iPads on Saturday alone. That figure, however, primarily accounts for iPads purchased via pre-order during the previous three weeks.

Content producers and advertisers will find their work reaching an immense initial audience on the iPad, with some industry analysts predicting that the iPad may surpass the one-million sales threshold before the end of April. If Apple’s tablet goes on to achieve that feat, it would leave the iPhone’s record in the dust. Seventy-four days passed before the iPhone had topped one million units sold.

With the immediate public response to the iPad proving exceedingly positive, it seems the heavily invested hopes of the advertising community will not have been in vain. The iPad has arrived and so has a large audience of iPad owners that mobile marketers can now reach in a plethora of new and exciting ways. According to the recent findings of analytics firm Flurry, nearly a quarter of all new mobile projects will be directly targeted at the iPad.

Since the overwhelming majority of developers were not made privy to the iPad prior to the device’s unveiling on Saturday, thousands of content developers are likely crafting new applications and other software that will eventually find a home on the iPad – not to mention a home for the vast advertising opportunities that will similarly accompany the anticipated explosion in both content and public interest.

Read the complete story here.

Tags: apple, ipad, mobile
Posted in Mobile Apps, Mobile Marketing | No Comments »

Site re-designed

3rd, 2010

We are very proud to announce that we have re-designed our site to provide for a better experience. Here at ZizzerDog we are committed to provide our visitors and clients the best experience possible.

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As seen on MobileMarketer, ChaCha extends answers service to include social platform

2nd, 2010

Today I found this interesting article on MobileMarketer.com about how ChaCha introduced the ChaCha.me social platform, extending its service to include answers directly from individuals and businesses.

ChaCha answers are now accessible via Facebook, Twitter, Texting 242242, the ChaCha.com Web site, and its iPhone and Android applications. David Guetta, who won a Grammy this year and has had two songs on the Billboard Top 50 for over 30 weeks, will help launch ChaCha.me while performing this week at the 25th Annual Winter Music Conference in Miami, FL.

“ChaCha is all about free questions and answers,” said Scott Jones, CEO of ChaCha, Indianapolis, IN. “This is a line extension of its core business of providing free answers to anyone, any time, on nearly any platform.

The rest of the article is here.

Tags: mobile
Posted in Social Media | No Comments »

TMZ launches Android app

2nd, 2010

Today we found a very good article on our favorite site MobileMarketer.com. It talks about how Warner Bros. Television Group’s TMZ has debuted an Android application, expanding its mobile platforms to reach broader audiences.

The ad-supported application will give consumers access to the site’s latest information. TMZ also has an application for the iPhone and iPod touch.

7676 “Our core mobile strategy is simple: deliver timely and compelling content to our ever-expanding audience of viewers/followers/users whenever and wherever they want it,” said Natalie Farsi, head of mobile at Warner Bros. Television Group and Warner Bros. Digital Distribution, New York. “The launch of the TMZ Android app is a continuation of that effort to broaden our mobile footprint and engage our consumers.